The dangers of data-led decisions in business

Data, data, data. There is so much available and generated by ever-sophisticated technology. It’s the new gold and has been for a while. Big business, such as Google, Amazon & Facebook, are huge data farms, capturing everything and producing increasingly significant predictions on how and what we are going to need, want or do next.
Last night’s airing of ‘Undercover Boss’, showed some alarming side-effects of leaders whose  businesses focus on achieving efficiency and productivity, in order to create the value gap between borrowing cost and return on investment.
It’s the human cost.
Whatever business we are in, we are in the people business. We have both customers, who are human, and employees; they are not data points, and certainly not machines.
Fair play to the episode’s boss for recognising the difficulties that some of the employees he met had. My challenge is why did it take him to go undercover to notice? And whilst addressing the specific examples in the programme, it leaves me wondering about others in similar jobs throughout the organisation who did not feature.
Culture starts and is maintained by those in an organisation and it is led from the top.
We can run healthy and sustainable businesses that have heart-led leadership; it does not mean we make ‘soft’ decisions, or sacrifice the profitability of the business to keep everyone happy. What it does mean is leading with compassion, with empathy and with people at the heart of our business.
Ask a manager if they would like highly energised and engaged employees who want to go above and beyond simply their job description, and the answer will always be yes. Well, performance matrices alone fail to motivate and engage the vast majority of people. We must look beyond the urge to further drive down immediate costs in employment contracts of the lowest paid, or having them on uncertain employment terms, as this devalues them and the contribution they make.
We are interested in supporting senior leaders in really practicing heart- led leadership; authentic leadership to build sustainable, people-focused organisations.
If this article has peaked your interest, we are running a 4 day certified coaching course in mBraining, accredited by the International Coaching Federation (ICF) for CCEU’s and by the Association of Coaching (AC) for professional development credits.

With several senior leaders from varying organisations already booked on, here is your opportunity to learn and grow with other business leaders.
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If you would like to talk with us email mark@revealsolutions.co.uk or Reb@revealsolutions.co.uk

Ever noticed how what we put out there attacts more of the same!


Mirror neurones at work, it’s why when we are fed up, grumpy or irritable we find and attract others who are feeling and acting in the same way.
How we are, can also inspire, motivate, increase others engagement and create joy.
Authentic leadership comes from the heart, you can’t create it, you have to live it, you have to be at one with yourself. Harmony on the inside first.
We are running a personal development and certified training in mBraining, working with your all your intelligences, Head, Heart and Gut in Gloucester from 30th Sept – 3rd Oct
A practical 4 days where you will deepen your understanding of yourself before using what you have learned to achieve better balance, greater resilience, improved decision making both for yourself and others you work with.
This course is for professionals willing to explore the boundaries of their current leadership, for those who want to really find what has been blocking them achieving their full potential and for coaches who want to further their ability to work transformationally with clients
course details here tinyurl.com/yaazg6ar